Frugi's latest collection for spring/summer 2018 is here! If you don't know who Frugi are, they are the UK's leading ethical and organic children's clothing brand. Hailing from Cornwall, they are known for their bright colours, fun prints and gorgeous applique designs, all made in the softest, most sumptuous organic cotton ever!
Frugi's Globetrotter collection for spring/summer 2018 is inspired by the hustle and bustle of vibrant cities around the world and features an array of cute designs with animals from the deepest oceans to the highest tree tops. There are all sorts of adorable critters, such as otters and lions, crocodiles and snails, flamingos and wombats, to name just a few, and with bright stripes, stars and florals galore.
One of the things I love about being a blogger is when my favourite brands, brands that I have loved for years, get in touch about a feature. Frugi kindly sent the children an outfit each from the new collection and I was so excited when the package arrived; it was so lovingly gift-wrapped and I knew that the clothes inside would be buttery soft and beautiful.
I first discovered Frugi five years ago when looking for clothes that fitted better over Noah's cloth nappies. Frugi originally started off as Cut4Cloth, producing clothes specifically designed to fit over reusable nappies. Over the years they have grown in popularity and expanded to become the award-winning company that we know and love today! I remember one day a few years back being out with two of my mum friends and each of our children were dressed in Frugi, completely coincidentally. They were the most brightly dressed children in the café for sure!
Their clothes are incredibly well-made from the most gorgeous quality fabrics, and they are so durable that I have clothes that have been worn by both Noah and Jude stashed away for Essie! The materials seem to wash really well and hold on to their colours, so they still look great when handed down, and handed down again! I also love that the company is so ethically and socially-minded; did you know that they donate 1% of their turnover to various charities each year, so every time you make a purchase you are helping to support some amazing causes!
You can take a look at the new Frugi Globetrotter collection here. What's your favourite piece from the new range?
With thanks to Frugi for sending the children their gorgeous outfits.
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